Title
Introduction to Advertising: Advertising Practices
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Description
This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.
Course Title
Advertising Practices
Course Number
MKTG 3809
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Publication Date
Spring 2023
Publisher
University System of Georgia
Keywords
advertising
Disciplines
Advertising and Promotion Management
Recommended Citation
Chwialkowska, Agnieska, "Introduction to Advertising: Advertising Practices" (2023). Business Administration, Management, and Economics Open Textbooks. 10.
https://oer.galileo.usg.edu/business-textbooks/10