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  Global Business (GSU)

  Jacobus Boers, Daniel Le, Zoe Salloom, Valora Richardson, Tracy Adkins, and Linda Carter

  This open textbook for Global Business was developed through a Round 14 Textbook Transformation Grant. Topics covered include the global context of business, currency, supply chains, legal systems, culture and values, financial markets, economic complexity, global value chains, experts, and global competition.

  A revision of Global Business is currently in development to include the effects of a pandemic on geopolitical and supply-chain dynamics.

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  Introduction to Advertising: Advertising Practices

  Agnieska Chwialkowska

  This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.

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  Microeconomics for Business

  Constantin Ogloblin, John Brown, John King, and William Levernier

  This web-based open textbook and course for Microeconomics for Business was created under a Round Eight ALG Textbook Transformation Grant. The text is a remix including newly-created textbook chapters and chapters from OpenStax Principles of Microeconomics.

  Original chapters are also available for download in the repository.

  Topics include:

  • Introduction to Economics
  • Demand and Supply in Competitive Markets
  • Elasticity of Demand and Supply
  • Markets and Government
  • Consumer Choice
  • Production, Costs, and Profit
  • Firms' Decisions under Perfect Competition
  • Monopoly, Rent Seeking, and Antitrust Policies
  • Firms' Decisions under Monopolistic Competition
  • Market Concentration, Oligopoly, and Firms' Strategic Interaction

  Accessible files with optical character recognition (OCR) and auto-tagging provided by the Center for Inclusive Design and Innovation.

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  Principles of Financial Accounting

  Christine Jonick

  The University of North Georgia Press and Affordable Learning Georgia bring you Accounting I. Well-written and straightforward, Principles of Financial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Christine Jonick’s years of teaching and commitment to effective pedagogy.

  Features:

  • Peer reviewed by academic professionals and tested by students
  • Over 100 charts and graphs
  • Instructional exercises appearing both in-text and for Excel
  • Resources for student professional development

  This textbook is an Open Education Resource. It can be reused, remixed, and reedited freely without seeking permission.

  Accessible files with optical character recognition (OCR) and auto-tagging provided by the Center for Inclusive Design and Innovation.

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  Principles of Macroeconomic Literacy (all rights reserved)

  John Scott

  This textbook is not an open textbook. Affordable Learning Georgia has a special agreement with the University of North Georgia Press to make this text free to download for a limited time. Remixes and mass redistribution are not allowed in this agreement.

  Author's Description:

  "Principles of Macroeconomic Literacy emphasizes basic economic concepts such as value and cost in developing macroeconomic ideas. Besides the economics of Adam Smith, Freidrich Hayek, and Milton Friedman, the text applies the work of James Buchanan in discussing how ideal policies will never be ideally applied by self-interested politicians with limited knowledge.

  The text integrates Frederic Bastiat’s (1950) essay, That Which is Seen and That Which is Not Seen, in discussing issues such as technology, trade, government guaranteed loans, and Keynesian fiscal policy. Students learn concepts involving credit markets, economic planning, and money through short fictional stories in which characters interact in an attempt to make themselves better off. Where many texts put the student in the position of an imagined macroeconomic policy dictator, Principles of Macroeconomic Literacy attempts to make macroeconomics comprehensible to students who live every day in the macroeconomy."

  Accessible files with optical character recognition (OCR) and auto-tagging provided by the Center for Inclusive Design and Innovation.

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  Principles of Managerial Accounting

  Christine Jonick

  The University of North Georgia Press and Affordable Learning Georgia bring you Principles of Managerial Accounting. Well-written and straightforward, Principles of Managerial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Jonick’s years of teaching and commitment to effective pedagogy.

  Features:

  • Peer reviewed by academic professionals and tested by students
  • Over 100 charts and graphs
  • Instructional exercises appearing both in-text and for Excel
  • Resources for student professional development

  This textbook is an Open Education Resource. It can be reused, remixed, and reedited freely without seeking permission.