Consumer Behavior Reading Modules

Authors

Agnieszka Chwialkowska, University of West GeorgiaFollow

Material Type

Open Course

Publication Date

Fall 2025

Course Title

Consumer Behavior, Advertising in the Digital Age

Course Number

MKTG 4864, MKTG 5864, MKTG 3809

Abstract

This set of reading modules with learning objectives, study guides, and a reading chapter for a total of 15 chapters was created under an Affordable Materials Grant. Topics include cultural influence, demographics, perception, and situational influences.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Recommended Citation

Chwialkowska, Agnieszka, "Consumer Behavior Reading Modules" (2025). Business Administration, Management, and Economics Ancillary Materials. 11.
https://oer.galileo.usg.edu/business-ancillary/11